Method and apparatus for analyzing discussion regarding media programs

ABSTRACT

A process and system including a device including a controller to detect a plurality of users engaging in a voice conference related to a presentation of a media program, convert speech dialog detected in the voice conference to textual dialog, detect from the textual dialog a behavioral profile of at least one of the plurality of users, and identify at least one of advertisement content and marketable media content for the plurality of users based on the behavioral profile of the at least one user. Other embodiments are disclosed.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of and claims priority to U.S. patentapplication Ser. No. 13/594,323 filed Aug. 24, 2012, which is acontinuation of U.S. patent application Ser. No. 12/399,694 filed Mar.6, 2009, now U.S. Pat. No. 8,275,623, the disclosures of all of whichare incorporated herein by reference in their entirety.

FIELD OF THE DISCLOSURE

The present disclosure relates generally to media presentationtechniques and more specifically to a method and apparatus for analyzingdiscussion content regarding media programs.

BACKGROUND

As advances in technology have dramatically risen in recent years,consumers can now enjoy media content through a variety of means.Consumers can experience media content through analog and digitaltelevisions, set-top boxes, Internet Protocol Television (IPTV) systems,satellite television systems, cable systems, and other media systems.The media broadcast through such systems can include audio, video, text,and/or images or combinations thereof.

Although consumers can experience and interact with media content inmultiple ways on their own, enjoying such media content with othersoften provides a different and often times more interesting experiencethan experiencing the media content alone. People often resort toinviting friends over to watch a media program or to getting together toexperience a program at a place such as a movie theater.

Moreover, it is difficult to know the demographic of consumers ofvarious media content. Advertising, such as, for example, television(TV) advertising, has traditionally been carried out based ongeneralized age, sex, and income ranges for the entire viewer group of aTV show. In order to determine the appeal of the media program to theuser, large sample group polling and target group viewings have beenrelied upon. However, polling is expensive and may not provide thedetailed responses desired. Moreover, target group viewings are alsoexpensive, limited in the number of responses that are used, and do notoccur in a user's native viewing/experiential environment.

BRIEF DESCRIPTION OF THE DRAWINGS

FIGS. 1-2 depict illustrative embodiments of communication systems thatprovide media services;

FIG. 3 depicts an illustrative embodiment of a portal interacting withthe communication systems of FIGS. 1-2;

FIG. 4 depicts an illustrative embodiment of a communication deviceutilized in the communication systems of FIGS. 1-2;

FIG. 5 depicts an illustrative embodiment of a system for providing agroup media experience and for analyzing discussion regarding mediaprograms, the system operating in the communications systems of FIGS.1-2;

FIG. 6 depicts an illustrative embodiment of a method operating inportions of the communication systems of FIGS. 1-2;

FIG. 7 depicts an embodiment illustrating the use of avatars in a groupmedia experience;

FIG. 8 depicts an illustrative embodiment of a method operating inportions of the communications systems of FIGS. 1-2; and

FIG. 9 is a diagrammatic representation of a machine in the form of acomputer system within which a set of instructions, when executed, maycause the machine to perform any one or more of the methodologiesdiscussed herein.

DETAILED DESCRIPTION

One embodiment of the present disclosure can entail a method includingdetecting a plurality of users engaging in a voice conference to discussa presentation of a media program; converting speech dialog detected inthe voice conference to textual dialog; detecting from the textualdialog a behavioral pattern of at least one of the plurality of users;and identifying at least one of advertisement content and marketablemedia content according to the behavioral pattern of the at least oneuser.

Another embodiment of the present disclosure can entail a device,comprising a controller to detect a plurality of users engaging in adiscussion with respect to a presentation of a media program; convertspeech dialog detected in the discussion to textual dialog; and identifyat least one of advertisement content and marketable media content fromthe textual dialog.

Yet another embodiment of the present disclosure can entail acomputer-readable storage medium comprising computer instructions todetect a voice conference to discuss a presentation of a media program;analyze the textual dialog derived from the voice conference to detect abehavioral pattern of at least one of the plurality of users engaged inthe voice conference; and identify at least one of advertisement contentand marketing content according to the behavioral pattern of the atleast one user.

A still further embodiment of the present disclosure can entail aset-top box, comprising a controller to: detect a plurality of usersengaging in a voice conference to discuss a presentation of a mediaprogram supplied by an interactive television network; and identify atleast one of advertisement content and marketable media content fromtextual dialog derived from the voice conference.

FIG. 1 depicts an illustrative embodiment of a first communicationsystem 100 for delivering media content. The communication system 100can represent an Internet Protocol Television (IPTV) broadcast mediasystem. The IPTV media system can include a super head-end office (SHO)110 with at least one super head-end office server (SHS) 111 whichreceives media content from satellite and/or terrestrial communicationsystems. In the present context, media content can represent audiocontent, moving image content such as videos, still image content, orcombinations thereof. The SHS server 111 can forward packets associatedwith the media content to video head-end servers (VHS) 114 via a networkof video head-end offices (VHO) 112 according to a common multicastcommunication protocol.

The VHS 114 can distribute multimedia broadcast programs via an accessnetwork 118 to commercial and/or residential buildings 102 housing agateway 104 (such as a common residential or commercial gateway). Theaccess network 118 can represent a group of digital subscriber lineaccess multiplexers (DSLAMs) located in a central office or a servicearea interface that provide broadband services over optical links orcopper twisted pairs 119 to buildings 102. The gateway 104 can usecommon communication technology to distribute broadcast signals to mediaprocessors 106 such as Set-Top Boxes (STBs) which in turn presentbroadcast channels to media devices 108 such as computers or televisionsets managed in some instances by a media controller 107 (such as aninfrared or RF remote control).

The gateway 104, the media processors 106, and media devices 108 canutilize tethered interface technologies (such as coaxial or phone linewiring) or can operate over a common wireless access protocol. Withthese interfaces, unicast communications can be invoked between themedia processors 106 and subsystems of the IPTV media system forservices such as video-on-demand (VoD), browsing an electronicprogramming guide (EPG), or other infrastructure services.

Some of the network elements of the IPTV media system can be coupled toone or more computing devices 130 a portion of which can operate as aweb server for providing portal services over an Internet ServiceProvider (ISP) network 132 to wireline media devices 108 or wirelesscommunication devices 116 by way of a wireless access base station 117operating according to common wireless access protocols such as WirelessFidelity (WiFi), or cellular communication technologies (such as GSM,CDMA, UMTS, WiMAX, Software Defined Radio or SDR, and so on).

In an embodiment, the communication system 100 can also include acommunications bridge 135. Notably, the communications bridge 135 can bean audio bridge, video bridge, or other media bridge for performing theoperative functions of the present invention. The communications bridge135 can be operably coupled to the media processors 106, media devices108, wireless communications devices 116, landline telephones (notexplicitly shown), and the computing devices 130 and can be utilized tointerconnect the various devices. Once the devices are connected, mediacontent coming from the devices can be mixed and shared between thedevices using the communications bridge 135.

It will be appreciated by an artisan of ordinary skill in the art that asatellite broadcast television system can be used in place of the IPTVmedia system. In this embodiment, signals transmitted by a satellite 115supplying media content can be intercepted by a common satellite dishreceiver 131 coupled to the building 102. Modulated signals interceptedby the satellite dish receiver 131 can be submitted to the mediaprocessors 106 for generating broadcast channels which can be presentedat the media devices 108. The media processors 106 can be equipped witha broadband port to the ISP network 132 to enable infrastructureservices such as VoD and EPG described above.

In yet another embodiment, an analog or digital broadcast distributionsystem such as cable TV system 133 can be used in place of the IPTVmedia system described above. In this embodiment the cable TV system 133can provide Internet, telephony, and interactive media services.

It follows from the above illustrations that the present disclosure canapply to any present or future interactive over-the-air or landlinemedia content services.

FIG. 2 depicts an illustrative embodiment of a communication system 200.employing an IP Multimedia Subsystem (IMS) network architecture tofacilitate the combined services of circuit-switched and packet-switchedsystems. Communication system 200 can be overlaid or operably coupledwith communication system 100 as another representative embodiment ofcommunication system 100.

Communication system 200 can comprise a Home Subscriber Server (HSS)240, a tElephone NUmber Mapping (ENUM) server 230, and other commonnetwork elements of an IMS network 250. The IMS network 250 canestablish communications between IMS compliant communication devices(CD) 201, 202, Public Switched Telephone Network (PSTN) CDs 203, 205,and combinations thereof by way of a Media Gateway Control Function(MGCF) 220 coupled to a PSTN network 260.

IMS CDs 201, 202 can register with the IMS network 250 by contacting aProxy Call Session Control Function (P-CSCF) which communicates with acorresponding Serving CSCF (S-CSCF) to register the CDs with at the HSS240. To initiate a communication session between CDs, an originating IMSCD 201 can submit a Session Initiation Protocol (SIP INVITE) message toan originating P-CSCF 204 which communicates with a correspondingoriginating S-CSCF 206. The originating S-CSCF 206 can submit queries tothe ENUM system 230 to translate an E.164 telephone number in the SIPINVITE to a SIP Uniform Resource Identifier (URI) if the terminatingcommunication device is IMS compliant.

The SIP URI can be used by an Interrogating CSCF (I-CSCF) 207 to submita query to the HSS 240 to identify a terminating S-CSCF 214 associatedwith a terminating IMS CD such as reference 202. Once identified, theI-CSCF 207 can submit the SIP INVITE to the terminating S-CSCF 214. Theterminating S-CSCF 214 can then identify a terminating P-CSCF 216associated with the terminating CD 202. The P-CSCF 216 then signals theCD 202 to establish communications.

If the terminating communication device is instead a PSTN CD such asreferences 203 or 205, the ENUM system 230 can respond with anunsuccessful address resolution which can cause the originating S-CSCF206 to forward the call to the MGCF 220 via a Breakout Gateway ControlFunction (BGCF) 219. The MGCF 220 can then initiate the call to theterminating PSTN CD by common means over the PSTN network 260.

The aforementioned communication process is symmetrical. Accordingly,the terms “originating” and “terminating” in FIG. 2 are interchangeable.It is further noted that communication system 200 can be adapted tosupport video conferencing by way of common protocols such as H.323. Inaddition, communication system 200 can be adapted to provide the IMS CDs201, 203 the multimedia and Internet services of communication system100.

The computing devices 130 of FIG. 1 can be operably coupled to thesecond communication system 200 for purposes similar to those describedabove.

FIG. 3 depicts an illustrative embodiment of a portal 302 which canoperate from the computing devices 130 described earlier ofcommunication 100 illustrated in FIG. 1. The portal 302 can be used formanaging services of communication systems 100-200. The portal 302 canbe accessed by a Uniform Resource Locator (URL) with a common Internetbrowser such as Microsoft's Internet Explorer™ using an Internet-capablecommunication device such as those described for FIGS. 1-2. The portal302 can be configured, for example, to access a media processor 106 andservices managed thereby such as a Digital Video Recorder (DVR), a VoDcatalog, an EPG, a personal catalog (such as personal videos, pictures,audio recordings, etc.) stored in the media processor, provisioning IMSservices described earlier, provisioning Internet services, provisioningcellular phone services, and so on.

FIG. 4 depicts an exemplary embodiment of a communication device 400.Communication device 400 can serve in whole or in part as anillustrative embodiment of the communication devices of FIGS. 1-2. Thecommunication device 400 can comprise a wireline and/or wirelesstransceiver 402 (herein transceiver 402), a user interface (UI) 404, apower supply 414, a location receiver 416, and a controller 406 formanaging operations thereof. The transceiver 402 can support short-rangeor long-range wireless access technologies such as Bluetooth, WiFi,Digital Enhanced Cordless Telecommunications (DECT), or cellularcommunication technologies, just to mention a few. Cellular technologiescan include, for example, CDMA-1X, UMTS/HSDPA, GSM/GPRS, TDMA/EDGE,EV/DO, WiMAX, SDR, and next generation cellular wireless communicationtechnologies as they arise. The transceiver 402 can also be adapted tosupport circuit-switched wireline access technologies (such as PSTN),packet-switched wireline access technologies (such as TCPIP, VoIP,etc.), and combinations thereof.

The UI 404 can include a depressible or touch-sensitive keypad 408 witha navigation mechanism such as a roller ball, joystick, mouse, ornavigation disk for manipulating operations of the communication device400. The keypad 408 can be an integral part of a housing assembly of thecommunication device 400 or an independent device operably coupledthereto by a tethered wireline interface (such as a USB cable) or awireless interface supporting for example Bluetooth. The keypad 408 canrepresent a numeric dialing keypad commonly used by phones, and/or aQwerty keypad with alphanumeric keys. The UI 404 can further include adisplay 410 such as monochrome or color LCD (Liquid Crystal Display),OLED (Organic Light Emitting Diode) or other suitable display technologyfor conveying images to an end user of the communication device 400. Inan embodiment where the display 410 is touch-sensitive, a portion or allof the keypad 408 can be presented by way of the display.

The UI 404 can also include an audio system 412 that utilizes commonaudio technology for conveying low volume audio (such as audio heardonly in the proximity of a human ear) and high volume audio (such asspeakerphone for hands free operation). The audio system 412 can furtherinclude a microphone for receiving audible signals of an end user. Theaudio system 412 can also be used for voice recognition applications.The UI 404 can further include an image sensor 413 such as a chargedcoupled device (CCD) camera for capturing still or moving images.

The power supply 414 can utilize common power management technologiessuch as replaceable and rechargeable batteries, supply regulationtechnologies, and charging system technologies for supplying energy tothe components of the communication device 400 to facilitate long-rangeor short-range portable applications. The location receiver 416 canutilize common location technology such as a global positioning system(GPS) receiver for identifying a location of the communication device400 based on signals generated by a constellation of GPS satellites,thereby facilitating common location services such as navigation.

The communication device 400 can use the transceiver 402 to alsodetermine a proximity to a cellular, WiFi or Bluetooth access point bycommon power sensing techniques such as utilizing a received signalstrength indicator (RSSI) and/or a signal time of arrival (TOA) or timeof flight (TOF). The controller 406 can utilize computing technologiessuch as a microprocessor, a digital signal processor (DSP), and/or avideo processor with associated storage memory such a Flash, ROM, RAM,SRAM, DRAM or other storage technologies.

The communication device 400 can be adapted to perform the functions ofthe media processor 106, the media devices 108, or the portablecommunication devices 116 of FIG. 1, as well as the IMS CDs 201-202 andPSTN CDs 203-205 of FIG. 2. It will be appreciated that thecommunication device 400 can also represent other common devices thatcan operate in communication systems 100-200 of FIGS. 1-2 such as agaming console and a media player.

FIG. 5 depicts an illustrative embodiment of a system 500 for providinga group media experience and for analyzing discussion regarding mediaprograms, the system 500 being operable in portions of thecommunications systems of FIGS. 1-2. The system 500 can include one ormore set-top boxes 502, 504, and 506, which can be configured to delivermedia content to media devices 508 a-c, communications device 512, andcomputing device 514. The media devices can include any device capableof displaying and/or playing media content such as televisions, cellularphones, personal digital assistants (PDA), computers, and the like. Thecommunications device 512 can include, for example, a mobile device, acellular phone, wireless device, or other communications device and thecomputing device 514 can be a computer or laptop.

Additionally, the system 500 can include a communications bridge 510,which can be utilized to communicatively link the set-top boxes 502,504, and 506, media devices 508 a-c communications device 512, computingdevice 514, or a combination thereof in the system 500 to a mediaconference. Notably, the communications bridge 510 can be integrated aspart of any of the devices in the system 500 and/or integrated as partof a central office 516. However, the communications bridge 510 can alsobe a stand alone device. The media conference can include, for example,a media program and video, image, voice, speech converted to textcommunications and text communications. The devices can be connected tothe communications bridge 510, where the bridge can receive and mixmedia content coming from each of the devices and then share thereceived media content with each device participating in the mediaconference. The media content coming from the communications bridge 510can be transmitted synchronously with other media content andprogramming, which can be transmitted from a central office 516 or othermedia source to the devices for presentation.

FIG. 6 depicts an illustrative method 600 that operates in portions ofthe communication systems of FIGS. 1-2 and FIG. 5. Method 600 can beginwith step 602 in which a device, such as STB 502, communications device512, and computing device 514, can send an invite to one or more otherdevices, such as STBs 504 and 506, to participate in a media conference.As mentioned above, the media conference can include a media program andvoice, video, image, text converted to speech communications and textcommunications. For example, a user using STB 502 and television 508 amay want to watch and experience a particular television show with hisfriends without having to meet up with his friends or having to be inthe same vicinity with them. In order to do so, the user of STB 502 canarrange a media conference with his friends, while being able to stay inthe comfort of his current location. The user of STB 502 can arrange themedia conference by selectively choosing which users he wants toparticipate in the media conference from a list of users, which can bemaintained in STB 502 or any other component in the system 500. Theinvites can be directly initiated and sent by the STB 502 or by using aremote control (not explicitly shown) communicatively linked to the STB502 to the users associated with STBs 504 and 506.

In an embodiment, the invite can be initiated from an EPG. For example,the user of set-top box 502 can select a particular show from the EPGand can select an option “Invite Group” from a menu. By selecting theoption, the user can initiate the sending of invites to whomever hewants to participate in the media program with him. The selected userscan be auto-dialed or otherwise notified, including by way of varioustypes of communication devices, so that they can be added to the mediaconference. The media conference itself can be supported by the use ofconferencing equipment such as communications bridge 510, which can be avideo bridge, audio bridge, or a combination thereof. Also, thecommunications bridge 510 can include a VoIP or telephone bridge.

At step 604, the users of STBs 504 and 506 can decide whether or notthey would like to accept their respective invites. They can accept aninvite, for example, by selecting a button on their respective remotecontrols, using STBs 504 and 506, selecting an option in the EPG, orthrough other means and devices. The acceptances and/or rejections ofthe invitations can be received by STB 502 at step 606. Once theacceptances have been received, STBs 504 and 506 can be communicativelylinked to the user of STB 502 via communications bridge 510 at step 608.Users not accepting the invitation might not be added to thecommunications bridge 510. After the STBs 502, 504, and 506 (assumingboth invitees accepted) have been linked together, the media program canbe initiated and presented to the users at step 610. In the embodimentutilizing the EPG, an option can be selected from the EPG to use thecommunications bridge 510 and any users accepting invitations can bedisplayed in a lobby interface associated with the EPG.

The media program can be delivered to the STBs 502, 504, and 506 by thecentral office 516. Additionally, the media program itself can besupplied by the central office 516 or other distribution means using aniTV network, which can be in the form of IPTV, interactive cabletelevision, and/or interactive satellite television. The media programcan be comprised of, but is not limited to, audio content, videocontent, image content, gaming content, and/or text content. The userscan input voice communications via a microphone operably coupled to aremote control, embedded microphones in STBs 502, 504, and 506, mediadevices 508 a-c, communications device 512, and computing device 514.

Voice communications or other communications coming from the usersconnected to communications bridge 510 can be transmitted and/orpresented synchronously or asynchronously with the media program at step610. For example, if the user of STB 502 starts a football game program,any commentary and reactions coming from all the users linked to thecommunications bridge 510 can be heard synchronously with the footballprogram. By enabling commentary and reactions to be heard synchronouslywith the media program, it can significantly impact the appreciation ofthe media program for all of the users participating in the mediaconference.

According to one embodiment, the users of STBs 502, 504, and 506 canutilize votes to select which media program they want to watch and whattime slot the media program is to be presented at step 612. Each usercan use their respective STBs 502, 504, and 506 to make their votes.Signals indicating their votes can be sent to each STB 502, 504, and 506and the votes can be tallied by any of the STBs. For example, if theusers of STBs 502 and 504 vote to watch a football program at 5:00 p.m.and the user of STB 506 votes for a different TV show at a differenttime slot, the football program will be presented during the mediaconference at 5:00 pm. If the user STB 506 is not happy with results ofthe vote, he can revoke his acceptance of the invite and disconnect fromthe communications bridge 510. If a particular time slot is scheduled, areminder can be sent to one or more of the STBs 502, 504, and 506indicating that the scheduled media conference start time isapproaching. When the scheduled time arrives, a user can start the mediaconference and media program using their STB, an EPG, a remote control,or other device.

In another embodiment, the user initiating the media conference can bethe only user allowed to control the media conference at step 614. Theinitiating user can serve as the media conference leader and can be theonly one allowed to start and schedule the media program, controlplayback (such as pause, rewind, fast forward, play functions on a STB),or perform other operative functions associated with the mediaconference. In the preceding example, the user of STB 502 started themedia conference so he can set the time for the media conference tostart, the time for the media program to start playing, the total numberof users participating in the conference, and which users actually getto participate in the conference.

In another embodiment, any voice communications coming into thecommunications bridge 510 can be converted into text communications atstep 616. The conversion of the speech into text can be performed by theSTBs 502, 504, and 506, communications bridge 510, the central office516, or any of the other devices in system 500. The converted textcommunications can be displayed on the media devices 508 a-c, thecommunications device 512 and/or the computing device 514. Also, a useridentifier can be included with the text communications to indicatewhich user contributed the communications to the media conference.

The STBs 502, 504, and 506 and other components in the system 500 canalso be configured to detect voice communications in the vicinity of thedevice making the detection. For example, if the initiating device isSTB 502 and voice communications are generated at STB 502, then STB 502can submit to the other devices connected to the communications bridge510 an identifier and detected voice communications and/or text derivedfrom the detected voice communications. The identifier can indicate thatthe voice communications came from the user using STB 502.

For voice communications originating from a device other than theinitiating STB 502, the initiating STB 502 can receive an identifier andvoice communications and/or text derived from the voice communicationsfrom the other device. The identifier in this case can indicate that thevoice communications came from the user using the other device, such asSTB 504. The identifiers and/or a derivative of the identifiers can bepresented with the voice communications, text derived by an STB from thereceived voice communications, and/or similarly derived text supplied bythe other device. A derivative of an identifier can, for example, be acode, which can be translated into a character string and sent to theother devices connected to the communications bridge 510.

In an example, if the user of STB 502 says, “This game is awesome,” thespeech can be converted by the STB 502 into text, and the text and auser identification (such as “Tony”) of the user can be transmitted toSTBs 504 and 506. The STB of the user making the speech/voicecommunications does not have to perform the speech-to-text conversion.The STB 502 can send the unconverted audio and the user identificationof the user to STBs 504 and 506, and STB 504 and/or STB 506 can performthe conversion. Regardless of which device performs the conversion, atleast a portion of the text generated from the converted speech and theuser identification of the user who made the speech can be displayed onany of the media devices 508 a-c associated with STBs 502, 504, and 506.In an embodiment, if it is so desired, incoming speech can be mutedwhile the text converted from the speech is presented to the users. Sucha feature would be particularly useful if everyone involved in the mediaconference wants to focus on the audio coming from the media program,but still wants to be able to appreciate the comments coming from eachuser participating in the conference.

At step 618, the method 600 can include creating avatars for any of theusers of the STBs 502, 504, and 506 or users of other devices in system500. Each user can be associated with a particular avatar or avatars.For example, the avatar can be a pictorial representation the userselects, an image of the user, or other identifier capable ofidentifying who the user is. The avatars can be displayed and presentedduring the media conference and the presentation can be performedsynchronously with the media program and any voice, video, and textcommunications. The avatars can also have actions associated with themand the actions can be based at least in part on the voicecommunications and/or text communications coming from the users. As anillustration, if the user of STB 502 is yelling in an excited mannerthrough a microphone, the avatar can move in a manner indicating theexcitement of the user. For example, if the avatar is a pictorialrepresentation of a person, the avatar's arms and/or head can wave andmove around in excitement. The avatar can respond to pitch, intensity,volume, stress, and other voice-related metrics as well.

Referring now also to FIG. 7, an illustration of a display 700 depictingthe use of avatars is shown. The display 700 can include avatars 702,704, and 706, which are used to represent users connected to a mediaconference. As shown, the users associated with avatars 702, 704, and706 are Tony, Bill, and John respectively. Bill can say, “Hi John,” intoa microphone operably coupled to STB 504, and STB 504 can convert hisspeech into text. The text can then be displayed in a call-out box 708,while also playing the audio of his speech as well. However, the userscan mute the audio, while continuing to have the text displayed. Thecall-out box 708 can keep a log of all speech generated by the usersduring the media conference. Scroll bar 710 can be included with thecall-out box 708 so that the users can scroll through all commentsgenerated during the media conference.

In another embodiment, the method 600 can include replacing the avatarsassociated with the users with actual video, real-time or not, of theusers themselves. In FIG. 7, avatars 702, 704, and 706 can be replacedwith actual real-time video of the users. The video stream can bepresented synchronously with the media program and any voice, text,image, and video communications. If the user of STB 502 starts speaking,his speech can be converted into text and can be presented in a call-outbox 708 next to the face of the video representation of the user. Thecall-out box 708 can also include the scroll bar 710 to scroll throughall text generated. As an additional option, the users can mute theaudio for the speech and can simply view the text converted from thespeech so as not to interfere with the audio of the media program.

The method 600 can also include enabling the users of STBs 502, 504, and506 to control the communications from the communications bridge 510independently from the media program. For example, if a user wanted tomute the communications from the communications bridge 510, whilecontinuing to play the audio from the media program, the user could doso using an STB, remote control, or other device. Similarly, the usercan mute the audio coming from the media program, while choosing toretain the audio coming from the other users participating in the mediaconference.

In yet another embodiment, the voice communications coming into thesystem 500 and which are converted into text communications, can beanalyzed and mined to detect behavioral patterns of the users. Thebehavioral patterns can then be utilized to identify, for example,advertisement content and marketable media content to target the contentand customize the content to the particular users.

FIG. 8 depicts an illustrative method 800 that operates in portions ofthe communications systems of FIGS. 1-2 and 5 and in conjunction withthe method 600 of FIG. 6. Method 800 can begin with step 802 in which adevice, such as STB 502, the other STBs 504 and 506, the communicationsbridge 510, the central office 516, or any of the other devices insystem 500, detects a plurality of users engaging in a voice conferenceto discuss a presentation of a media program. The plurality of users canbe, for example, those users who have accepted the invite in step 604and are experiencing the media program being presented, such as afootball game program, and are providing their commentary and reactionswith respect to the media program.

In step 804, the speech dialog detected in the voice conference in step802 is converted to textual dialog. The conversion of the speech of thevarious users into textual dialog can be carried out by a speech-to-textalgorithm performed by any one of the same devices indicated above withrespect to the detecting step 802.

In step 806, the textual dialog of the various users is analyzed todetect various behavioral patterns of the plurality of users. Theanalysis can be performed by any one of the same devices as indicatedabove with respect to the detecting step 802 and the conversion step804. The analyzing step 806 is designed to detect and mine variousbehavioral patterns based on the commentary and reactions of the userswith respect to the media program. Such behavioral patterns may include,but are not limited to, biases, opinions, moods, language, personality,demographics or psychographics. The behavioral pattern may be detectedusing, for example, at least one of key words, key phrases, orstatistical modeling.

In step 808, the system identifies at least one of advertising contentand marketable media content according to the behavioral patterns of oneor more of the users. The identification can be performed by any one ofthe same devices as indicated above with respect to the steps 802through 806.

The system 500 can also monitor the media program (step 810) andidentify a media program profile from the monitored media program (step812). The media program profile may be identified using, for example,metadata. In step 814, at least one of advertisement content andmarketable media content can then be identified according to thebehavioral patterns of the users from steps 802 through 808 and themedia program profile from steps 810 through 812.

From the determinations made in steps 802-808 and/or steps 810-814, instep 816, the system 500 can then 1) replace existing advertisementswith advertisements which are targeted to the particular users, 2)target new advertisements and/or new marketing content to the particularusers, 3) generate targeted advertisements to the user group in realtime based on mined data, 4) promote serial viewing by user(s) bystripping ads and instead pre-appending and/or post-appending targetedadvertisement, and/or 5) recommend new program content at the end of thegroup viewing/media experience that matches the particular user profile.

Replacement of existing advertisements with targeted advertisements maybe carried out by stripping unwanted ads and replacing them withtargeted ads using metadata that provides demarcation information toidentify where the ads are located in the original program. It is alsopossible to promote serial viewing by users by stripping unwanted ads,and instead pre-appending and post-appending targeted advertisements toimprove the viewing experience. Accordingly, for example, if aparticular user group is watching a football game and expresses interestin a particular type of automobile, and/or expresses a dislike for aparticular automobile, the system 500 can mine this information andstrip out any advertisement related to automobiles that the groupdislikes, and insert advertisements related to automobiles that thegroup expresses an interest in, for example, during a break or at theend of the football game.

While the example given above relates to a live football game, thepresent invention is not limited to this type of media program, and themedia program may be pre-recorded, so that the method 800 comprisesreplacing existing advertisements with targeted advertisements based onthe detected behavioral patterns of at least one of the plurality ofusers.

Moreover, while the above example detects behavioral patterns of theusers experiencing a media event in order to target, for example,advertisements, the present invention also contemplates identifyingpreviously recorded behavioral patterns of the users, and thencorrelating the previously recorded behavioral patterns with thedetected behavioral patterns of the users (step 817) to target newadvertisements and/or new content to the users.

In another embodiment, the method 800 can search one of an EPG or VoD,or other content databases for additional content of potential interest,and then suggest the additional content to the users.

While the examples refer to targeted advertisements and marketingcontent being customized to the user group based on detected behavioralpatterns or profiles, as noted above, the method 800 also contemplatesrecommending a new program upon completion of the media program based ona behavioral pattern of least one of the users and the media programprofile. Accordingly, the method 800 provides both customizedadvertising/marketing and recommendations for customized programming forthe users based on their detected behavioral patterns or profiles.

Upon reviewing the aforementioned embodiments, it would be evident to anartisan with ordinary skill in the art that said embodiments can bemodified, reduced, or enhanced without departing from the scope andspirit of the claims described below. For example, the methods 600 and800 can include allowing the users participating in the conference torate the media programs, provide preferences, and create user profiles.The users can also input demographic information and psychographicinformation. Also, the voice communications or text communicationscoming from the users can be utilized and screened by the devices in thesystem 500. The information about the users can be stored and maintainedby any of the devices in the system 500 and can then be used to createbuddy lists tailored to the users viewing interests, demographics,commentary, and the like. The tailored buddy lists can be used by a userto automatically select and invite a group of users to a mediaconference and customize advertisements and marketing content to thatparticular group of users, because the selected users would be morelikely to enjoy or provide meaningful commentary for a particular mediaprogram, as well as enjoy the customized advertising and markingcontent.

In an embodiment, the media program presented during the mediaconference can be recorded media content. This can allow users toschedule a media conference to watch programs that were previouslybroadcasted. For example, if a particular show had already beenbroadcast, they can schedule a media conference to play the previouslyrecorded show and comment on the show by utilizing technology such asDVR.

In another embodiment, the a device in the system 500 such as STB 502can be configured to receive a video stream from one or more of theother devices, such as STBs 502 and 504. Any speech communicationstaking place at STBs 502 and 504 can be converted into text and theconverted text can be presented with the video stream by the STB 502.The conversions can take place at any of the devices in the system 500.

Other suitable modifications can be applied to the present disclosurewithout departing from the scope of the claims below. Accordingly, thereader is directed to the claims section for a fuller understanding ofthe breadth and scope of the present disclosure.

FIG. 9 depicts an exemplary diagrammatic representation of a machine inthe form of a computer system 900 within which a set of instructions,when executed, may cause the machine to perform any one or more of themethodologies discussed above. In some embodiments, the machine operatesas a standalone device. In some embodiments, the machine may beconnected (e.g., using a network) to other machines. In a networkeddeployment, the machine may operate in the capacity of a server or aclient user machine in server-client user network environment, or as apeer machine in a peer-to-peer (or distributed) network environment.

The machine may comprise a server computer, a client user computer, apersonal computer (PC), a tablet PC, a laptop computer, a desktopcomputer, a control system, a network router, switch or bridge, or anymachine capable of executing a set of instructions (sequential orotherwise) that specify actions to be taken by that machine. It will beunderstood that a device of the present disclosure includes broadly anyelectronic device that provides voice, video or data communication.Further, while a single machine is illustrated, the term “machine” shallalso be taken to include any collection of machines that individually orjointly execute a set (or multiple sets) of instructions to perform anyone or more of the methodologies discussed herein.

The computer system 900 may include a processor 902 (e.g., a centralprocessing unit (CPU), a graphics processing unit (GPU, or both), a mainmemory 904 and a static memory 906, which communicate with each othervia a bus 908. The computer system 900 may further include a videodisplay unit 910 (e.g., a liquid crystal display (LCD), a flat panel, asolid state display, or a cathode ray tube (CRT)). The computer system900 may include an input device 912 (e.g., a keyboard), a cursor controldevice 914 (e.g., a mouse), a disk drive unit 916, a signal generationdevice 918 (e.g., a speaker or remote control) and a network interfacedevice 920.

The disk drive unit 916 may include a machine-readable medium 922 onwhich is stored one or more sets of instructions (e.g., software 924)embodying any one or more of the methodologies or functions describedherein, including those methods illustrated above. The instructions 924may also reside, completely or at least partially, within the mainmemory 904, the static memory 906, and/or within the processor 902during execution thereof by the computer system 900. The main memory 904and the processor 902 also may constitute machine-readable media.

Dedicated hardware implementations including, but not limited to,application specific integrated circuits, programmable logic arrays andother hardware devices can likewise be constructed to implement themethods described herein. Applications that may include the apparatusand systems of various embodiments broadly include a variety ofelectronic and computer systems. Some embodiments implement functions intwo or more specific interconnected hardware modules or devices withrelated control and data signals communicated between and through themodules, or as portions of an application-specific integrated circuit.Thus, the example system is applicable to software, firmware, andhardware implementations.

In accordance with various embodiments of the present disclosure, themethods described herein are intended for operation as software programsrunning on a computer processor. Furthermore, software implementationscan include, but not limited to, distributed processing orcomponent/object distributed processing, parallel processing, or virtualmachine processing can also be constructed to implement the methodsdescribed herein.

The present disclosure contemplates a machine readable medium containinginstructions 924, or that which receives and executes instructions 924from a propagated signal so that a device connected to a networkenvironment 926 can send or receive voice, video or data, and tocommunicate over the network 926 using the instructions 924. Theinstructions 924 may further be transmitted or received over a network926 via the network interface device 920.

While the machine-readable medium 922 is shown in an example embodimentto be a single medium, the term “machine-readable medium” should betaken to include a single medium or multiple media (e.g., a centralizedor distributed database, and/or associated caches and servers) thatstore the one or more sets of instructions. The term “machine-readablemedium” shall also be taken to include any medium that is capable ofstoring, encoding or carrying a set of instructions for execution by themachine and that cause the machine to perform any one or more of themethodologies of the present disclosure.

The term “machine-readable medium” shall accordingly be taken toinclude, but not be limited to: solid-state memories such as a memorycard or other package that houses one or more read-only (non-volatile)memories, random access memories, or other re-writable (volatile)memories; magneto-optical or optical medium such as a disk or tape;and/or a digital file attachment to e-mail or other self-containedinformation archive or set of archives is considered a distributionmedium equivalent to a tangible storage medium. Accordingly, thedisclosure is considered to include any one or more of amachine-readable medium or a distribution medium, as listed herein andincluding art-recognized equivalents and successor media, in which thesoftware implementations herein are stored.

Although the present specification describes components and functionsimplemented in the embodiments with reference to particular standardsand protocols, the disclosure is not limited to such standards andprotocols. Each of the standards for Internet and other packet switchednetwork transmission (e.g., TCP/IP, UDP/IP, HTML, HTTP) representexamples of the state of the art. Such standards are periodicallysuperseded by faster or more efficient equivalents having essentiallythe same functions. Accordingly, replacement standards and protocolshaving the same functions are considered equivalents.

The illustrations of embodiments described herein are intended toprovide a general understanding of the structure of various embodiments,and they are not intended to serve as a complete description of all theelements and features of apparatus and systems that might make use ofthe structures described herein. Many other embodiments will be apparentto those of skill in the art upon reviewing the above description. Otherembodiments may be utilized and derived therefrom, such that structuraland logical substitutions and changes may be made without departing fromthe scope of this disclosure. Figures are also merely representationaland may not be drawn to scale. Certain proportions thereof may beexaggerated, while others may be minimized. Accordingly, thespecification and drawings are to be regarded in an illustrative ratherthan a restrictive sense.

Such embodiments of the inventive subject matter may be referred toherein, individually and/or collectively, by the term “invention” merelyfor convenience and without intending to voluntarily limit the scope ofthis application to any single invention or inventive concept if morethan one is in fact disclosed. Thus, although specific embodiments havebeen illustrated and described herein, it should be appreciated that anyarrangement calculated to achieve the same purpose may be substitutedfor the specific embodiments shown. This disclosure is intended to coverany and all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, will be apparent to those of skill in theart upon reviewing the above description.

The Abstract of the Disclosure is provided to comply with 37 C.F.R.§1.72(b), requiring an abstract that will allow the reader to quicklyascertain the nature of the technical disclosure. It is submitted withthe understanding that it will not be used to interpret or limit thescope or meaning of the claims. In addition, in the foregoing DetailedDescription, it can be seen that various features are grouped togetherin a single embodiment for the purpose of streamlining the disclosure.This method of disclosure is not to be interpreted as reflecting anintention that the claimed embodiments require more features than areexpressly recited in each claim. Rather, as the following claimsreflect, inventive subject matter lies in less than all features of asingle disclosed embodiment. Thus the following claims are herebyincorporated into the Detailed Description, with each claim standing onits own as a separately claimed subject matter.

What is claimed is:
 1. A method, comprising: detecting, by a systemcomprising a processor, from a communication link a plurality of usersengaging in a voice conference related to a presentation of a mediaprogram, wherein the media program comprises one of audio content, imagecontent or a combination thereof; converting, by the system, speechdialog detected in the voice conference to textual dialog, wherein theconverting of speech dialog to textual dialog is conducted utilizing aspeech-to-text computer program; identifying, by the system, one ofadvertisement content, marketable media content, or a combinationthereof for distribution to equipment of a user of the plurality ofusers responsive to the textual dialog; and detecting, by the system, abehavioral pattern from the textual dialog using one of key words, keyphrases, statistical modeling or combinations thereof.
 2. The method ofclaim 1, wherein the system corresponds to one of a set-top box or aninteractive television.
 3. The method of claim 1, further comprising:monitoring, by the system, the media program; and identifying, by thesystem, a media program profile from the media program, wherein theidentifying, by the system, of the one of the advertisement content, themarketable media content or the combination thereof comprisesidentifying, by the system, the one of the advertisement content, themarketable media content or the combination thereof for the plurality ofusers responsive to the textual dialog and the media program profile. 4.The method of claim 3, further comprising: submitting, by the system, amessage to the equipment of the user of the plurality of usersrecommending a new program upon completion of the media program, basedon the textual dialog and the media program profile.
 5. The method ofclaim 1, wherein the media program is pre-recorded, and wherein themethod further comprises replacing, by the system, existingadvertisements presented with the media program with targetedadvertisements for distribution to the equipment of the user of theplurality of users based on the textual dialog.
 6. The method of claim1, further comprising: identifying, by the system, previously recordedbehavior patterns determined from equipment of a user of the pluralityof users; and correlating, by the system, the previously recordedbehavior patterns with the behavioral pattern to direct one of newadvertisements or new content to the equipment of the user of theplurality of users.
 7. The method of claim 6, wherein the behavioralpattern comprises profiling information monitored from the communicationlink for one of biases, opinions, moods, language, personality,demographics, psychographics or combinations thereof.
 8. The method ofclaim 1, further comprising: searching, by the system, one of anelectronic program guide, a video-on-demand database, other contentdatabases for additional content of potential interest or combinationsthereof; and submitting, by the system, to the equipment of the user ofthe plurality of users a message that recommends the additional content.9. A device, comprising: a memory to store computer instructions; and acontroller coupled with the memory, wherein the controller, responsiveto executing the computer instructions, performs operations comprising:detecting from a monitored communication session a plurality of usersengaging in a discussion with respect to a presentation of a mediaprogram, wherein the media program comprises one of audio content, imagecontent or a combination thereof; determining textual dialog indicativeof speech dialog detected from the monitored communication session,wherein the determining of the textual dialog comprises utilizing aspeech-to-text computer program; identifying, for distribution toequipment of a user of the plurality of users, one of advertisementcontent, marketable media content or a combination thereof responsive tothe textual dialog; and searching one of an electronic program guide, avideo-on-demand database, other content databases or combinationsthereof for additional content of potential interest.
 10. The device ofclaim 9, wherein the controller further performs operations comprising:detecting from the textual dialog a behavioral profile of a user of theplurality of users; monitoring the media program; and identifying amedia program profile from the media program, wherein the identifying ofthe one of the advertisement content, the marketable content or thecombination thereof comprises identifying the one of the advertisementcontent, the marketable media content or the combination thereofaccording to the behavioral profile of the user and the media programprofile.
 11. The device of claim 10, wherein the behavioral profile isdetected using one of key words, key phrases, statistical modeling orcombinations thereof.
 12. The device of claim 10, wherein the controllerfurther performs operations comprising: identifying previously recordedbehavior patterns of a least one of the plurality of users; andcorrelating the previously recorded behavior patterns with thebehavioral profile to direct one of new advertisements or new content tothe equipment of a user of the plurality of users.
 13. The device ofclaim 9, wherein the device comprises one of a set-top box or aninteractive television to invoke the detection of the discussion. 14.The device of claim 9, wherein the controller further performsoperations comprising submitting to the equipment of the user of theplurality of users a message that recommends the additional content. 15.A non-transitory computer-readable storage medium, comprising computerinstructions which, when executed by a processor, cause the processor toperform operations comprising: detecting from a communication session avoice conference involving a discussion of a presentation of a mediaprogram, wherein the media program comprises one of audio content, imagecontent or a combination thereof; analyzing textual dialog derived fromthe voice conference, wherein textual dialog is derived utilizing aspeech-to-text computer program; and identifying, for distribution toequipment of a user of a plurality of users, one of advertisementcontent, marketing content or a combination thereof responsive toprocessing of the textual dialog.
 16. The storage medium of claim 15,wherein processing of the textual dialog comprises one of detecting keywords, detecting key phrases, applying statistical modeling orcombinations thereof.
 17. The storage medium of claim 15, wherein theprocessor further performs operations comprising: monitoring the mediaprogram; and identifying a media program profile from the media program,wherein the identifying of the one of the advertisement content, themarketable content or the combination thereof comprises identifying theone of the advertisement content, the marketable content or thecombination thereof responsive to the textual dialog and the mediaprogram profile.
 18. The storage medium of claim 15, wherein theprocessor further performs operations comprising: detecting a behavioralpattern from the textual dialog; identifying previously recordedbehavior patterns of a user of the plurality of users; and correlatingthe previously recorded behavior patterns with the behavioral pattern todirect one of new advertisements or new content to the equipment of theuser of the plurality of users.
 19. The storage medium of claim 15,wherein the processor further performs operations comprising: searchingone of an electronic program guide, a video-on-demand database, othercontent databases or combinations thereof for additional content ofpotential interest; and submitting, to the equipment of the user of theplurality of users, a message that recommends the additional content.20. The storage medium of claim 15, wherein the presentation of themedia program comprises presentation of a pre-recorded media programwith existing advertisements, and wherein the processor further performsoperations comprising replacing the existing advertisements withtargeted advertisements for distribution to the equipment of the user ofthe plurality of users based on the textual dialog.